How to Use the UTM Builder

Why Use UTM Tags?

• Clear Attribution: Know exactly which channels brought visitors to your site.
• Smarter Optimization: Allocate your budget to what works and cut what doesn’t.
• Granular Reporting: Get beyond vague categories like “social” or “email” for deeper insights.
• Prove ROI: Tie your marketing spend directly to traffic and conversions.

How to Build UTM Links

Forget complicated tools. UTM.page is your one-stop builder for clean, consistent tracking links.

1. Go to utm.page.
2. Enter your destination website URL.
3. Fill in the essentials: Source, Medium, and Campaign.
4. Copy your new, tagged link and use it in your campaign.

That’s it. The process is quick, simple, and error-proof.

Finding Your UTM Data in Analytics Platforms

Once your links are live, here’s where to find the data:

Google Analytics 4 (GA4)

Navigate to Reports → Acquisition → Traffic acquisition. Your UTM parameters will map to these dimensions:

• utm_source → Session source
• utm_medium → Session medium
• utm_campaign → Session campaign
• utm_term → Manual term
• utm_content → Manual ad content

Adobe Analytics

• Check Tracking Codes in Workspace.
• Use the Marketing Channels report or build custom segments based on UTM values.

Matomo

• Navigate to Acquisition → Campaigns.
• Reports are automatically grouped by Campaign, Source, and Medium.

Mixpanel

• UTMs are automatically captured with the landing page URL.
• View them in Reports → Insights and break down your data by UTM properties.

HubSpot

• UTM data populates the Traffic Analytics report under UTM Parameters.
• You can also review performance within HubSpot’s Campaigns tool.

Kissmetrics

• UTM values are captured automatically with user sessions.
• Filter reports or build funnels segmented by Source, Medium, or Campaign.

Plausible Analytics

• Navigate to Acquisition → Campaigns.
• Provides a lightweight view of traffic broken down by Source, Medium, and Campaign.

UTM Best Practices

• Be Consistent: Use a standard naming convention, like all lowercase with underscores instead of spaces (e.g., fall_sale).
• Don’t Tag Internal Links: UTMs are for external campaigns only. Tagging internal links can corrupt your analytics data.
• Keep Names Clear: Use descriptive labels you’ll still recognize in six months.
• Document Your Links: A single shared spreadsheet keeps your entire team aligned and prevents messy data.
• Avoid PII: Never put personally identifiable information, like names or emails, into UTM parameters.

Conclusion

UTM tags turn messy analytics into a clear map of what works and what doesn’t. With UTM.page, you can create clean, consistent tracking links in seconds, without the fuss.

Build your first UTM link today at UTM.page