What are UTM codes?
UTM (Urchin Tracking Module) codes are short text snippets added to the end of a URL, acting as tags that provide valuable insights into where your website traffic originates and how users interact with your marketing efforts. These parameters allow analytics tools, such as Google Analytics, to categorize and report on specific details about the campaign, source, medium, content, and keywords that led a user to your site, enabling marketers to accurately measure campaign performance and optimize strategies.