Blog

• Reading UTM Data in Google Analytics 4

  September 4, 2025

  Where your UTM parameters actually show up in GA4 and how to make sense of them.

• UTM for Social Media Campaigns

  August 21, 2025

  How to tag Facebook, LinkedIn, and TikTok links without wrecking your analytics.

• Tracking Email Campaigns with UTMs

  August 7, 2025

  How to tag newsletter and drip campaign links so your analytics actually make sense.

• How to Use the UTM Builder

  July 3, 2025

  A step-by-step guide to creating UTM tracking links for your campaigns.